How to Tell if Your Copywriter is Worth It
If you wish to use the internet to make money, you'll need a site. That website must be well written, particularly if you're hoping it will bring in money. Unless you are already a copywriter yourself, it's wise to hire someone who is well-qualified to create the text for your site. An expert copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Obviously, not all copywriters are effective. Some of them are insanely incredibly gifted. Some just wish they had talent and are trying to make a little money because someone told them writing online would be easy. Here is how you will be able to tell the difference.
Does the copywriter have his or her own website? Any copywriter worth his or her salt is going to have his or her own web site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they tell you that they'll be able to help you with the one you are creating? Examine the copy on the writer's site. If there are several grammar errors and typos, this is a bad sign.
How favorably do you react as you read the copywriter's own text? This goes beyond the simple discovering of grammar mistakes. Do you have check here any kind of emotional reaction to the copy on the web site? Are you feeling warmly toward the copywriter? Does the copy make you want to keep reading and discover more about person behind the words? Does it make you feel like you want to hire that writer right away? Does the copy make you want to run the look what I found other way? Does it make you mad? These are all really vital responses and they merit your attention.
Perform your background research on the writer. Try searching for reviews on forums and unbiased web sites. It's extremely likely that the only reviews you will find on the writer's site are going to be good. Look online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. Look closely at these reviews and recommendations. Ask the writer to provide several references. Be sure that you follow up and actually contact those references so that you can obtain an honest opinion from them.
See to it that you spend some time poring over the samples provided by the writer. You should ask the writer to send you several samples that aren't already provided on the web site. This is especially important if the copywriter says he or she is an expert in a specific field. When the writing feels like it was stolen from Wikipedia or is especially vague, you better find another copywriter.
There are numerous different ways to discover if a copywriter is worth spending your money. It is important to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.